The rare business path of less hustle, and more life.
Let me guess. You started your business because you wanted freedom?
Freedom to make money using your real talents. Work from anywhere. Call the shots. Feel fulfilled. Enjoy your life & the people you love more.
So you studied the business courses, built your website, and your dream took flight.
But instead of freedom, you realized slowly (and sinking-ly) that you’re actually trapped.
Your fantasies of speaking to big audiences, a huge Instagram following, and happy afternoons working from coffee shops have taken a backseat. Never-ending to-do lists, launch cycles, and credit card debt seem to control your days, and you’re starting to worry there’s no way out.
You wonder: “Maybe that’s just entrepreneurship. Maybe #girlboss or Crushing-It-CEO is synonymous with exhausted, anxious, hustler for life?
If you can empathize, here’s a new story:
There is a way out.
I couldn’t find it taught anywhere, so I’ve carved it out for myself.
An imperfect journey – but wildly different enough that people notice.
“You’re a different person than you were six months ago” they say.
And I feel it. Peaceful mornings. More calm in the storm. A better leader.
More daily joy.
I’m hustling less, and living more.
You may have mastered the basics of business, now it’s time for the balance.
Because you want to be more than a successful founder, executive, and entrepreneur.
You want to be successful at your life.
That’s what I’m here to help you do. Together. Today.
You do not have to choose between a life of accomplishment and adventure,
or one with white space and deep relationships.
You are called to both.
Let me show you how …
The rare business path of less hustle, and more life.
The journey begins March 2016. Doors close Wednesday March 2nd.
or pay via PayPal
What is Elegant Excellence?
A belief system rooted in savvy action. A fundamental shift in how we approach our business and our life as creative entrepreneurs.
In 4 weeks, we’ll lay a new foundation for the way you work and live.
This is not a “How to start a business course”. We dance beyond the “how to’s”, and into your head and heart — how to shift your mindset, prioritize, lead with grace, stop chasing and start choosing those things you want to be and feel.
Together, we’ll explore the art and science of spacious business.
This ain’t a feel-good fluff course. We get into the technical nitty gritty. I teach launch equations, financial breakdowns, and bring in an all-star lineup of experts on everything from managing your team to diversifying revenue. You’ll get action steps, detailed game plans, and more.
It’s time to stop waiting for things to get easier, and start intentionally creating ease.
There’s no “magical tipping point” that will suddenly make running a business less stressful. Some of the biggest industry names I know are still struggling with staff turnover, credit card debt, and exhaustion.
That’s why Elegant Excellence is my commitment to discover, model and teach a better way. It’s your invitation to both a vocation that fulfills and inspires you, and a life that prioritizes breathing room, relationships, health and your joy.
These are the lessons that changed my life – all while growing my revenue by 500% in 2015.
While my journey is far from finished, Elegant Excellence is completely transforming the way I work and live. I’ve learned how to make space for joy and adventure. How to prioritize being present for the people in my life, and staying happy and grounded amidst the inevitable storms of business.
It’s all shifted. And it’s changed everything.
I promise: you can create this life, too. But you must take action.
I want to turn everything I’ve learned and implemented over into your hands, so you can stop dragging yourself through deadlines, launches, your days.
All you have to do is say yes.
Stop feeling enslaved to the business you started.
It’s time to make freedom your real story behind the scenes.
What’s inside Elegant Excellence?
In-depth video classes with moi, spread throughout four chapters.
24/7 lifetime access to our beautiful membership site.
Worksheets to help you make big shifts in the best ways for you
Two textbooks and a gorgeous journal mailed to your front door
An online community to connect with one another throughout and beyond
BONUS #1: Video and audio classes from genius experts you know & adore
BONUS #2: Case studies from businesses across a rainbow of industries
BONUS #3: A free ticket to our first ever virtual Dean St Retreat in Fall 2016
Chapter 1: Your Foundation
I believe you started a business to help other people… but you have to put your oxygen mask on first. The Foundation dives deep into who you are, what you want, your strengths, and making aligned decisions all along the way from one year out, to three, ten, and fifty.
Unlike most courses, we don’t begin with your business model. We begin with you.
Chapter 2: Your Freedom
Now we’re clear on your vision, we move into action, with micro habit shifts that make a huge macro impact on your life. We’ll talk essentialism, overcoming overwhelm, breaking our habit cycles, and making our freedom a true reality.
Your beliefs beget your behavior. And I promise you can change both, even after years of being stuck thinking or acting a certain way, more readily than you imagine.
Chapter 3: Your Fire
Once we’re clear on where we’re headed and why, we can move onto the how — as in, how a profitable business can support your life and goals.
I get incredibly honest sharing my own profit pies over the years, breaking down my expenses, my launch maps, my systems, the two shifts that made such a difference for me, and more.
Chapter 4: Your Fraternity
Finally, we know it takes a village; both internally with employees, leadership and management, and externally with coaches, experts and support systems.
It’s impossible to go it alone, yet human relationships can also feel impossibly complicated! I share vulnerably about this most challenging aspect of business for myself and many of my peers, as we talk behind closed doors about what it really means to be a CEO.
Stop waiting for the life you really want. Choose now.
Who is this Hilary dame?
Four years into business, over a million dollars in revenue and 100K in my community, I was a CEO of a company that had “popped”, lots of buzz, an inbox full of delighted students — while I dreamed endlessly of a break.
With a Broadway tour and years with the Radio City Rockettes on my resume, I had the gumption to move to NYC to be a dancer and then launch a business. Yet I had no business background. I gave myself three years to be crazy, and then I promised myself life would have to be more sustainable.
(Along the way I racked up encouragement — features in Better Homes and Gardens, Cosmopolitan, Nordstrom, styling magazine covers, shoots in Nantucket, hosting a show for Hearst media, plus thousands of clients in style and business.)
It took around three and a half years? Four and a half years?
I suppose it’s hard to quantify exactly when you changed, or stopped. Old habits still creep in. And the more I grow (not my numbers, but my thoughts and emotions) the deeper I want to go in becoming someone truly elegant and excellent.
Other “all about” tidbits: Unapologetic Taylor Swift kitchen dancer. Dreams of 5-ish friends on a boat off the coast of Croatia for three weeks. Smitten Aunt Hil to Devon and Henry. Gets lost in a good book easily. Serious college football fan. Loves Main Street in a small town, vintage shops, long unhurried dinners with great friends, small details and big ideas. Desires at the end of my life to be remembered more as a brilliant friend than a genius business owner.
When my beau and I were sitting in Italy over drinks when he said “I always wanted to be described as a couple that’s elegant — the way they carry themselves, treat people, what they speak about, how they dress — not flashy but elegant”. We’ll take that over hustlers, fast-walkers, big-talkers, fancy personas any day. Excellent. And simple.
Why did I create Elegant Excellence?
Because I’ve been right where you are. The first few years of my business were spent juggling every. little. thing.; pulling all-nighters, saying “yes” to every opportunity, desperately tinkering with my website code at 3 AM before launch day… you get the picture.
And I kept waiting.
For it to get easier. To be less anxious. Fly off the handle less. Be perfect so no one would ever want to quit my company. Heal from these exhausting few years. Until I got tired of being tired. And I decided to stop waiting and start changing.
On the outside it looks easier. It’s not the perfectly curated Instagram feed, it’s simply hard to share without sounding like a downer, complainer, woe is me. But inside, I’ve been burning out fast. And moreover, hearing stories of the same.
Listening to my colleagues talk, I became more determined this wasn’t freedom.
It was captivity. And I could quit (I guess, though the thought doesn’t really cross my mind as an option) or I could forge a better path. So I got to work, hiring experts, opening up to mentors, reading the most powerful books on life design and entrepreneurship, testing to find what worked for me. It’s been a long learning road, with miles to go, but the results have been… breath.
I can finally breathe.
A different story than just six months ago or six months before that.
More revenue, more margin, less feeling broken, less sprinting. Less hustle, more life.
It’s my dream from day one, finally coming to life.
Let’s do the same for you, shall we?